Public Relations Representative
About the job
Position Title: PR Representative
Department: PR & Marketing
Company:
Communication & Work
Salary Package: 40-45k
Location: Lahore, Pakistan
Role & Responsibilities:
- Be the driver of our PR strategy from planning till execution and support the marketing team to create awareness of our brand
- Help and support in all forms of public relations and campaign execution
- Plan, develop and implement PR strategies
- Liaise with and answer enquiries from media, individuals and other organizations via telephone and email
- Research, write and distribute press releases to targeted media
- Collate and analyze media coverage
- Write and edit in-house magazines and editorial content for PR
- Prepare and supervise the production of publicity brochures, handouts, and direct mail leaflets
- Devise and coordinate photo opportunities
- Organize events including exhibitions and represent the brand in PR events
- Managing the PR aspect of a potential crisis situation
- Adapt the content provided by our global team with local information and work with our content writers to find new creative angles for journalists
- Monitor performance of PR activities; improve internal processes, share detailed reports to the marketing team
- Perform market research and competitor analysis
- Direct social media team to engage audiences across traditional and new media
Requirements:
- Minimum of 2 years of working experience in Corporate Communication/ Public Relations field. Agency work experience will be strongly preferred
- Influencer with Minimum of 20k followers on Instagram and presence on other social media platforms
- Experience in managing lifestyle and corporate media. Experience in working with digital or e-commerce brands is preferred
- A keen understanding of media and the news cycle with proven success achieving coverage
- Proficient in written & verbal communication skills
- Strong organizational skills, results-driven and detail-oriented with the ability to multitask
- Resourceful problem-solving skills
- Creative yet numbers-driven approach to creating content, setting up processes and analyzing data at hand
- Understanding of MS Office & Google Suite
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